Last week our Danish team won the MLDK Maerkevareleverandorerne publication’s Shopper Marketing Excellence Award 2021/22 for our re-design of the Meny Craft Beer department, in partnership with Royal Unibrew.
The shopper was at the heart of this project from the beginning – we started with listening to Meny’s customers who made it clear that the craft beer department was dull, uninspiring and difficult to shop. Therefore, our task was simple, to create a distinctive environment which focused on ease of navigation and offered customers inspiration at point of purchase – and that is what we delivered.
Allan Rosborg Jakobsen, Head of Trade Marketing, Royal Unibrew
The new craft beer department has now been rolled out to over 100 Meny stores and the results speak for themselves:
Market Share +1.3%
Category Penetration +14%
Basket Value +30%
Thank you Meny and Royal Unibrew for partnering with us to deliver this fantastic and effective project.
Richo Boss, CEO MENY