The Magic of Shopping

Visuality recently marked the second anniversary of its Danish office with two shopper psychology events, in Copenhagen and Aarhus, exploring the latest thinking on turning shopper insights into a strong competitive advantage in-store.

More than seventy people attended the two events, representing leading brands across a wide range of sectors and categories.

In these unique seminars, Visuality presented insights and case studies showing how both retailers and brands can optimise the in-store experience – all wrapped up with a little magic.

Our own Tony Nunan, Group Managing Director at Visuality, opened proceedings, presenting an overview of what we have learned in twenty years of studying shopper behaviour, and how we expect the changing shopper landscape to influence the future of in-store marketing.

Rob Teszka is both a cognitive psychologist and a talented magician. He uses magic to research the ways in which we pay attention to the world around us. At Visuality we’ve been working with Rob for the last two years, to apply his knowledge of these cognitive processes to better understanding how shoppers process packaging, pricing, POS and merchandising messages at point of purchase.

In this highly engaging presentation, Rob used his skills as a magician to demonstrate the potential of the subconscious to distort our understanding of the world around us, and to block communication between brands, retailers and their customers at point of sale.

We were also delighted to be joined by our Client Dennis Hvam, Global Marketing Director at Kelsen Group, Campbell’s Soup Company. Dennis demonstrated how Kelsen Group has built up a significant understanding of their shoppers across global markets, over the last ten years, and how these insights are translated into strong activation strategies, in close cooperation with retail partners worldwide.

For more information on how we are helping top brands, across Europe and beyond, use shopper psychology – plus a few magical tricks of the trade – to win at point of purchase, drop Tony a line.