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Boots is the UK’s leading pharmacy-led, health and beauty retailer. With some 2500 stores across the country, its ambition is to help its customers look better and feel better than they ever thought possible.
We’ve been carrying out customer research in Boots for over 20 years and working directly with the world’s favourite Health & Beauty retailer since 2016. The range of projects is extensive, from tactical studies to understand the impact of new displays to strategic pieces to evaluate more fundamental innovation at category and store level.
Let’s talk everything retail, shopper and category. Why not get in touch about shopper behaviour, research, activation or brand design?
We Turn Consumers Into Shoppers, And Shoppers Into Buyers