Greencore is one of the UK’s leading manufacturers of convenience foods, providing a wide range of chilled, frozen and ambient foods via brands and private label.
TexMex cooking has been riding on a Mexican wave, offering a perfect solution to every family’s desire for fun, tasty, easy to prepare meals.
Greencore challenged us to create a new Mexican brand that would reflect all the fun, flavour and informality of TexMex cooking in an exciting and authentic way.
Fiesta Mesa does exactly what it says on the label and brings a Mexican party to your kitchen table.
Background illustrations feature a wild and exciting riot of colours, shapes, foods, flavours and mad, Mexican flamboyance. You can almost hear the Mariarchi band sweeping down the street. The Fiesta Mesa logo is visually distinctive and adds to the party atmosphere. Vivid colours add excitement whilst differentiating individual products in the range.
From a purely practical point of view, the designs are capable of adaption across multiple products, packaging and print formats.
Launched in Summer 2020, Fiesta Mesa has already been listed by one major retailer and sales are exceeding expectations.