Honeysuckle Nutrition is a start-up healthcare company with impeccable green credentials and global ambitions.
Honeysuckle has launched a range of ethical health supplements that are great for you and good for the planet.
The brand is being launched internationally, in particular targeting the rapidly growing US market.
Establish a distinctive brand proposition in the crowded global market for nutritional supplements.
The Honeysuckle name establishes a natural provenance for the brand and also provides an engaging, ownable image on which to build the brand identity. By constraining label graphics within a hexagonal shape, the brand becomes even more distinctive and easy to recognise, on-shelf and on-line.
Colour coding separates individual sub-brands. A clear information panel communicates product information and benefits. A specially created logo emphasises the range’s green credentials, underpinning the brand’s core philosophy of “Great for You, Good for the Planet”.
Honeysuckle was launched in September 2020; initial response has been hugely encouraging and ambitions are riding high.