OUR APPROACH
WE TURN CONSUMERS INTO SHOPPERS AND SHOPPERS INTO BUYERS
We do this in three ways:
SHOPPER INSIGHTS
We use a range of research methods, many unique, to understand shopper behaviour. We study paths to purchase; behaviours in store; subconscious aspects of brand recognition. In all instances, we focus on shoppers’ real-life behaviours and never rely on subjective self-reporting.
SO WHAT?
We leverage behavioural insights to identify changes leading to growth. These might involve brand design, category strategy, store layout and merchandising, or an entirely new retail vision.
ACTIVATION
Research into shopper decision making to inform segmentation strategy, and into in-store behaviour to identify bridges and barriers to purchase. We’ll work closely with your brand, category, or retail teams to make changes real. We’ll help with planning and design; we’ll liaise with retail partners; we’ll roll up our sleeves and sort out the shop floor. In summary, we’ll do whatever it takes.
Different clients use us in different ways. Some approach us with research problems; others want help with design or activation. All value our commitment to insights that drive change and solutions that deliver growth.
RESEARCH FOR THE REAL WORLD
Identifying what individuals do, not what they say they do and narrowing the say-do behaviour gap.
We’ve been researching shopper behaviour and brand saliency for over 20 years.
Behavioural science and our own experience tell us that we cannot develop meaningful insights into the shopping process by simply asking respondents to describe their lives and actions. Shopping can be repetitive and uninteresting, leaving little impact on our conscious memory. Instead, we call on a range of more sensitive techniques that probe System 1 behaviours typical of everyday shopping and that show us how shoppers subconsciously decode their visual world.
Insights derived from such studies feed directly into category strategy and the design of packaging, POS, and marketing communications.
Our approach to observational research includes proprietary techniques that require minimal personal interaction and are fully compliant with GDPR and social distancing.
