For more than 40 years, we’ve designed packaging that shoppers stop, notice, and reach for—packaging that sells.
Our success stems from bold creative ideas, refined through deep shopper insights grounded in neuroscience.
Our partnership with Neurons is a natural evolution of our drive for visual effectiveness. Neurons is an advanced visual planning tool that uses AI to predict the visual impact of designs. At Visuality, we use Neurons to test the visibility of all new pack concepts. It’s fully integrated into our design process at no additional cost to our clients.
So, as well as creating pack designs that shoppers find irresistible, we also design packs that are easy to find in-store.
Because much grocery shopping is undertaken automatically – on auto-pilot – it is often difficult for shoppers to report back on their experiences and decision making after the event.
At Visuality, we have developed a range of research methods that deliver detailed insights into shopper behaviour throughout the path-to-purchase.
These bespoke research methods cover:
Every store could sell more and usage of scarce retail space is key to converting shoppers into buyers.
This is where Visuality’s unique mix of skills and experience is most valuable, allowing us to approach the design of retail space from several different angles.
By simultaneously considering layout, segmentation, adjacencies and navigation, alongside aesthetics and communication, our award-winning team deliver compelling activation solutions for brands and categories.
