Private Label – Designed for Success
The word ‘iconic’ is often bandied around with reference to pack design
Brand Visibility. Visible, Recognisable, Desirable
The word ‘iconic’ is often bandied around with reference to pack design
Following the Path to Purchase
I’ve been struck recently by the number of clients interested in discussing the Customer Journey
Brand Loyalty or Brand Inertia?
One of the most seductive and, in some ways, dangerous concepts in consumer marketing is brand loyalty
