Over the past years our Danish office has worked closely with a wide range of leading suppliers to achieve step changes in category shopability.
Jan Kristensen, MD of Visuality Nordics explains:
“The concept of shopability is essentially about two things – ease of shop and creating an enjoyable, engaging customer experience. We know if we get hygiene factors like segmentation, adjacencies, layout, and merchandising right, this helps shoppers navigate a category efficiently, quickly finding the items they came for.”
category development
“This, in turn, creates a positive frame of mind. If we add the right level of theatre and use hot spots to showcase new, interesting products and unbeatable promotions, we create an overall experience that will engage and excite. This leads directly to improvements in customer satisfaction and conversion.”
“Good examples are the successful projects we’ve delivered in MENY supermarkets for Royal Unibrew in Craft Ales, Lavazza in Coffee, and Rynkeby in Juices & Smoothies. In all cases, the results have been impressive. Our work for Royal Unibrew received the prestigious MLDK (Branded Goods Association Denmark) Award for Shopper Marketing Excellence, whilst Lavazza were voted MENY’s “Most valuable supplier of the year.“
These category development projects bring together all of Visuality’s strengths, from our deep understanding of shopper behaviour, to our project management skills and attention to detail, to our ability to turn powerful strategies into great design.
