Heinz and Greencore agreed a licensing deal to enable Heinz to enter this new, but related product category. Visuality were asked to create brand packaging that would reflect category norms, but in a new and refreshing way.
The Heinz “tombstone” is amongst the best recognised brand identities in the world, and provides an instant promise of quality, taste and flavour. By balancing this with a modern illustrative style and a bold colour palette, we positioned the range as an exciting entry into a traditional and slightly lacklustre category.
brand packaging design
