We worked closely with Kopparberg to deliver a detailed segmentation model of Fruit Cider drinkers in the UK.
Using the insights from an extensive survey, we identified several discrete groups of shoppers based on their lifestyles and category purchasing habits. Each segment was profiled in detail and the market opportunity represented by each segment was calculated. The shopper segments were visually brought to life by our design team via engaging illustrations to support communications with internal and external audiences.
mobile ethnography
shopper segmentation research
shopper visualisation
The shopper segmentation has been integrated into our client’s business planning activities and is supporting brand and category strategy workstreams as well as new product innovation.
A comment from our client:
“Visuality were great to work with. They understood my needs and adapted to changes in the brief throughout the process. They became an intrinsic part of our team on this project and we wouldn’t hesitate to use them again in future.”
