We were tasked with creating a unique and recognisable health brand that effectively communicated both nutrition and quality values.
We needed to create a cross-category, brand packaging design that was visible on shelf, that excited customers, sparked conversations, and generated buzz on social media.
brand creation
packaging design
photography
The new brand design, had to clearly communicate holistic health messages through its packaging execution and brand name, whilst avoiding a narrow focus on aspects like calories or protein.
Created to appeal to a broad range of customer groups with diverse health goals, the range is now established as ASDA’s flagship, healthier choice brand.
We are proud that this brand was shortlisted as The Grocer Gold Own Label range of 2024.
