Visuality have over 40 years’ experience designing highly distinctive, highly desirable brands.
Many clients choose us for the quality and scope of our creative thinking. Others are drawn by our unique research methods, tailor-made to address all aspects of pack performance, from impact to appeal. Still others appreciate our ability to deliver big projects, from concept to artwork, on time, on brief and on budget.
Whatever the project, our approach is informed by the belief that great packaging is as easy as VRD:
Visible – Recognisable – Desirable
Because much everyday shopping is undertaken automatically – on auto-pilot – it is often difficult for shoppers to report back on their experiences and decision making after the event.
At Visuality, we have developed a range of research methods that deliver detailed insights into shopper behaviour throughout the path-to-purchase.
From strategic studies exploring shopper segmentation, motivation and decision making, to more tactical exercises to optimise engagement and conversion at point-of purchase, we have the tools and experience to deliver clear, concise, commercially relevant insights and answers.
Every store could sell more and the way in which we use scarce retail space can be key to converting shoppers into buyers.
This is where Visuality’s unique mix of skills and experience is most valuable, allowing us to approach the design of retail space from several different angles.
By simultaneously considering layout, segmentation, adjacencies and navigation, alongside aesthetics and communication, our award-winning team deliver compelling activation solutions for brands and categories.
