Plus Ca Change… 40 Years of UK FMCG Marketing
One of the most seductive and, in some ways, dangerous concepts in consumer marketing is brand loyalty
Why A New ‘Sparkle’ Isn’t Always the Best Answer
The word ‘iconic’ is often bandied around with reference to pack design
HFSS Promotions Ban: What Shoppers Really Think
One of the most seductive and, in some ways, dangerous concepts in consumer marketing is brand loyalty
Proud to have been in Denmark for 10 years
The word ‘iconic’ is often bandied around with reference to pack design
Kids’ Stuff
The word ‘iconic’ is often bandied around with reference to pack design
Private Label – Designed for Success
The word ‘iconic’ is often bandied around with reference to pack design
Brand Visibility. Visible, Recognisable, Desirable
The word ‘iconic’ is often bandied around with reference to pack design
Following the Path to Purchase
I’ve been struck recently by the number of clients interested in discussing the Customer Journey
Brand Loyalty or Brand Inertia?
One of the most seductive and, in some ways, dangerous concepts in consumer marketing is brand loyalty